Yes, ploy is a Scrabble word!
...and is worth 9 points in Scrabble, and 10 points in Words with Friends
ploy
Noun
1. An opening remark intended to secure an advantage for the speaker
2. A maneuver in a game or conversation
What Scrabble words can I make with the letters in ploy?
4 Letter Words
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3 Letter Words
2 Letter Words